Twenty-nine changes to the product page template. Every product page on the site runs this same structure, so each change is built once and applies across the catalogue. These are deliberately wireframes — layout and hierarchy only, no colour, no final design.
Nothing in this document is specific to a single product. The oil pot page is simply the example we reviewed — the header, buy block, banner section, review block and footer are shared by every product on the site. Fix the structure once and every product page improves, including the ones not launched yet.
Each zone shows a wireframe with numbered pins. The numbers match the point list beside it — the same numbering used in the meeting notes, so you can jump to any point directly.
Points 1–3. The header appears on every page of the site, so this is the highest-leverage single component in the build.
Logo centred and oversized, icons pushed to the right edge, account competing with cart, and no hamburger — so the menu has nowhere to live.
Logo moves from centre to left and scales down, hamburger takes its place on the left edge, search and cart on the right. Three controls, nothing else.
Account sits inside the hamburger menu instead of the top bar.
Signing in is not a task a first-time visitor performs. Giving it top-bar space costs attention that belongs to the cart.
Scale the logo down and move it from the centre to the left, beside the hamburger.
A centred logo pushes every control to the edges and takes the widest part of the header for itself. Left-aligned and smaller, it still reads as the brand and leaves room for the product.
Three controls, consistent on every page: menu on the left, search and cart on the right.
A predictable header lets the visitor stop thinking about navigation and start looking at the product.
Points 4–8. This block decides whether the visitor keeps scrolling. Right now it opens with a long keyword title and no summary of what the product does for them.
Proposed block
Sits as a slide in the product gallery, not as a separate section. No music, no effects, no voiceover — just the product being used, on loop.
People swipe the gallery before they read anything. A short clip there gets seen by everyone; the same clip further down gets seen by almost nobody.
Short product name as the heading. The long keyword string moves into the SEO title field, where it still ranks.
A title that lists components makes the visitor do the translation work. A short name plus a benefit line does it for them.
One or two lines naming the main benefit, in plain language.
This is the only place on the page where you can answer "what does this do for me?" in under three seconds.
Star rating, review count and a verified-buyer marker, directly under the sub-description.
Rating is the most-read element on any product page. Verified turns a number into evidence.
Give price, MRP, discount and the delivery/tax line their own bordered block instead of loose text.
A contained price card is scanned faster and makes the offer feel deliberate rather than incidental.
Four tiles, an icon each, two or three words maximum.
Long phrases in small boxes get skipped. Icons with short labels get absorbed at a glance.
Points 9–12, 27, 28. Everything a buyer needs at the moment of decision, in one place — and a buy button that stays reachable for the rest of the page.
Proposed block
One solid primary button with the price in it, one outlined secondary underneath. Full width, consistent height.
Two buttons of equal weight make the visitor choose twice. Clear hierarchy removes the second decision.
UPI, cards, netbanking and wallets shown as small marks under the CTA.
All orders are prepaid, so how payment works is a real question. Answering it at the button removes hesitation.
Short factual chips — thickness, weight, size, material — pulled from each product's own specs.
These answer the exact doubts that appear in critical reviews, before the visitor has to go looking.
Units sold, kitchens using it, review count — whichever number is strongest for that product.
One credible number does more work at the decision point than a paragraph of description.
Pincode field returning a specific date, not a range.
"By Friday" is a commitment. "3–5 days" is a guess. One of them closes sales.
A reusable strip directly below the buy buttons, switched on per product for Diwali, festive periods or clearance.
An offer only works where the decision happens. Placed here it lifts the same buyer who is already looking at the price.
A slim bar with thumbnail, price and buy button that appears once the buy block scrolls away.
On a long mobile page the buy button is otherwise visible for only the first few seconds of the scroll.
Points 16 and 17. The single biggest change in this document — and the one that decides how every other content section is built.
Dense blocks of body copy carrying the selling argument. On a phone this is where the scroll stops.
Each banner carries the message; two short lines of live text underneath carry the proof. Text volume down roughly 8×.
Replace paragraph blocks with banner plus caption. Keep only the words that carry a fact or a number.
Nobody reads paragraphs on a phone — they scan images and bold lines. The information stays; the reading load doesn't.
A fixed order for every product page: promise → problem → build quality → key detail → daily use. No duplicates, no banner without a job.
Right now the sequence varies and at least one banner repeats. A fixed order means every product page argues in the same, tested way.
Points 13, 14, 15, 18, 22, 25. The sections that make an unfamiliar product feel safe to buy — and the only ones a competitor cannot copy.
Proposed sections
A swipeable strip of photo reviews placed just below the buy block.
Customer photos are the most trusted content on any product page — and currently they sit below everything else.
Embedded on the page, muted, tap to play. One per product.
A demonstration answers quality doubts that no amount of description can. Her presence is the brand's advantage.
Consistent layout across the range: headline in the artwork, supporting line as live text below.
Text baked into a wide banner becomes unreadable on a phone. Splitting it keeps the design and fixes the legibility.
A short, personal note from Madhura on why the product exists.
This is the reason someone buys here rather than from a marketplace listing at half the price.
Rating summary, star breakdown, filter chips, photo reviews first, brand replies visible on critical reviews.
A default review widget hides your best material. A designed one puts it first.
Points 19, 20, 21. The three sections that stay textual on purpose — this is where a buyer goes hunting for detail, and a table beats a graphic every time.
Specification table · point 19
Same row structure on every product — only the values change.
Us vs Them · point 20
FAQ · point 21
Same rows on every product page, values swapped per product.
An impulse buyer wants the numbers in two seconds, not buried in a paragraph.
Either a cost comparison against what the product replaces, or a feature comparison against the usual alternative — whichever fits the product.
It reframes the price as a replacement cost rather than a premium.
Six to eight questions per product, written in the customer's words, collapsed by default.
Every unanswered question is a silent exit. These are also the questions your support team already answers daily.
Points 23, 24, 26, 29. These don't raise conversion rate — they raise order value, which at this price point matters just as much.
Proposed blocks
One relevant pairing per product, one checkbox, one button, with a stated saving.
A pairing raises order value. Four unrelated links just give the visitor ways to leave.
The collection grid stays — it moves below the reviews.
Once someone has decided, browsing costs nothing. Before they've decided, it costs the sale.
One suggested add-on inside the cart drawer and on the cart page.
The cart is the highest-intent screen on the site and currently does no selling at all.
Left is the current mobile order, taken from the live page. Right is the proposed order with every point placed in its final position. Blocks marked NEW don't exist on any product page yet.
Mobile page today
Proposed order
Nineteen of these twenty-nine changes are built once in the theme and take effect across every product page. The remaining ten are content — copy, photos, video — produced per product. So the question isn't "should we redo this page?" It's "should we upgrade the template every page runs on?"